Glossary

• Organization — Tenant boundary for teams, branding, billing context, roles, permissions, and most operational data.
• Dashboard — Scoutello's authenticated operator console for configuring and running experiences.
• Landing page / web app — A guest-facing experience composed primarily of configurable tiles.
• Tile — A modular interactive or informational component on a landing page, such as a link, PDF, tour, event list, gallery, chat, or poll. See Tile types for the catalog exposed in authoring tools.
• Tour — A structured guest journey; common families include outdoor guided routes, indoor companion paths, and fixed-route experiences.
• Place / POI — Geographic or venue-related entities used for maps, recommendations, tours, and events.
• Event — An occasion with dates, participants, ticketing, communication, and frequently public guest tiles.
• Customer — CRM contact record used for sales, service, follow-up, and segmentation.
• Protocol — Interaction log typically associated with customers.
• Task / project — Operational work tracking constructs.
• Newsletter — Broadcast email campaigns integrated with CRM data.
• Email (inbox) — Organization-scoped inbound and outbound mail handling in the dashboard.
• Widget — Embeddable purchase or interaction surface (see dashboard Widgets for specifics).
• Role / permission — Access-control entries scoped per organization; see Permissions.

Related concepts: What is Scoutello?, Reference: routes.