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Product model

Scoutello is organized around organizations.

Scoutello is for organizations that publish multilingual browser experiences for guests and want the related operational work in the same workspace. Hotels, destinations, event organizers, associations, tour operators, and partner campaigns can publish guest content without separating it from follow-up, communication, and team workflows.

The central model is:

  • Organization: the tenant boundary for content, branding, languages, teammates, roles, permissions, billing context, and operational data.
  • Dashboard: the authenticated workspace where operators create content, manage guests and customers, publish experiences, review activity, send communication, and coordinate follow-up work.
  • Guest experiences: browser-first public surfaces opened from links, QR codes, widgets, campaigns, tickets, signage, or embedded flows.
  • Modules and records: reusable building blocks such as tiles, tours, stops, events, places, offers, contact forms, newsletters, documents, tasks, protocols, and customers.

Guest-facing side​

Guests usually do not start by installing an app. They scan a QR code, open a link, follow a ticket or email, or enter from an embedded widget. Scoutello then serves a responsive browser experience in the right organization and language.

Common guest-facing surfaces include:

  • Landing pages / web apps, assembled from configurable tiles such as text, links, events, tours, galleries, offers, contact forms, newsletters, FAQs, chats, quizzes, polls, maps, PDFs, and media modules.
  • Tours, built from ordered stops, route or site-plan guidance, media, optional audio, quizzes, assistant context, access rules, and commerce where enabled.
  • Events, combining public information, schedules, participant flows, ticketing-oriented workflows, engagement tiles, communication, and post-event context.
  • Widgets and short links, which let external sites, printed material, campaigns, and partner channels open the right Scoutello flow directly.

Operator side​

Operational work happens primarily in the dashboard. Operators use it to author the public experience and manage the work around it:

  • Create and publish landing pages, tiles, tours, places, site plans, events, offers, and contact forms.
  • Maintain multilingual content from one source of truth, including translated product content and translated application UI.
  • Manage customer context, participant activity, tasks, projects, protocols, documents, email, and newsletters.
  • Track orders, payment-related records, ticketing or checkout flows, and widget activity where commerce is enabled.
  • Assign teammates, roles, and permissions so each person sees the right dashboard sections and records.

The Dashboard guide in this documentation mirrors how navigation is grouped for operators day to day.

How the pieces connect​

Scoutello is more useful when the guest-facing modules and operational records connect:

  • A landing page tile can lead guests into a tour, event, offer, contact form, site plan, newsletter signup, or standalone module.
  • A tour can be discovered from a landing page, include location or venue guidance, use translated text and audio, and record guest progress through tour runs.
  • An event can have participants, ticketing, communication, public tiles, documents, orders, and CRM follow-up.
  • A contact form, event registration, purchase, or support interaction can become customer context for the organization.
  • Protocols record what happened; tasks and projects track what needs to happen next; documents and emails keep the surrounding evidence close to the work.

Access and scope​

Most records are scoped to an organization. A user can belong to multiple organizations and can have different roles in each one. Permissions control both navigation and actions, so a missing sidebar entry can be expected behavior when the active role does not include the relevant capability.

Larger customers can also use organization hierarchy for properties, teams, locations, or brands while still keeping a broader relationship visible at the parent level.

Related concepts: What is Scoutello?, Browser-first guest experiences, Landing pages and tiles, Tours, Events, CRM and operations, Permissions and organizations, Dashboard overview.